Make It Your Day
HRI Ownership Launch New Creative
Wednesday, January 29, 2020
Horse Racing Ireland Ownership
today launched new creative ‘Make It Your Day’. A series of videos follow the
reaction and story of owners as they watch their horse in action.
Amber Byrne of Horse Racing
Ireland Ownership explained, ‘The emotion and adrenaline rush you get as an
owner is hard to describe. Be it a sole owner or someone who owns a hair in a
horse’s tail the feeling is the same. This campaign follows 12 owners with
different personas, we have a farmer from Cork, a lawyer based in New York, a
bar owner in Kildare and a retired man from Meath amongst others. They all have
something in common, they are passionate about horse racing and racehorse
ownership. We hope the creative will tell the ownership story and show the
emotion ownership evokes’.
The concept will form the basis
of the ownership marketing campaign for 2020. A series of videos and static
assets will be rolled out over the coming months on social media channels.
See www.racehorseownership.ie or a
selection of videos can be seen on https://bit.ly/2uLrfqZ