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Make It Your Day

HRI Ownership Launch New Creative

Wednesday, January 29, 2020
Make IT Your Day Launch

Make It Your Day

Horse Racing Ireland Ownership today launched new creative ‘Make It Your Day’. A series of videos follow the reaction and story of owners as they watch their horse in action. 


Amber Byrne of Horse Racing Ireland Ownership explained, ‘The emotion and adrenaline rush you get as an owner is hard to describe. Be it a sole owner or someone who owns a hair in a horse’s tail the feeling is the same. This campaign follows 12 owners with different personas, we have a farmer from Cork, a lawyer based in New York, a bar owner in Kildare and a retired man from Meath amongst others. They all have something in common, they are passionate about horse racing and racehorse ownership. We hope the creative will tell the ownership story and show the emotion ownership evokes’. 


The concept will form the basis of the ownership marketing campaign for 2020. A series of videos and static assets will be rolled out over the coming months on social media channels.


See or a selection of videos can be seen on

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